Black Friday 2010 Recap

While we predicted a slower Black Friday than in past years, mostly due to the weak economic recovery, the American consumer came through once again.


We predicted that…
1. Spending on average would decrease from $343.31 to $330 as people continue to cut back in a sluggish economy.
2. The amount of Black Friday shoppers would increase from 195 million last year to 200 million this year. More people will be looking to save on Christmas gifts during this tough time.
3. With a greater amount of shoppers the total amount of Black Friday spending would increase, yet only very slightly, from $41.2 billion to $42 billion.
4. The amount of Black Friday online shopping would jump from $595 million in sales to $1 billion as people try to avoid stores, and as online shopping because more popular.


And the results were…
1. People spent more on average, $365.34, up from last year’s $343.31.
2. The amount of shoppers increased from 195 million to 212 million.
3. Total spending reached an estimated $45.0 billion from $41.2 billion
4. Online sales pushed higher from $595 million to $648 million.


The top 10 used coupons of Black Friday were…
1. Wal Mart – Sprint HTC EVO $124.99 with code 25RAFPCVER1
2. Target – $7 off $70
3. Leap Frog – $10 off Leapster 2 with code began
4. Overstock – $35 off $700 + Free Shipping
5. Toys R Us – Free Shipping with $100
6. Sears – $10 off $100 Christmas Items with code 10BESANTA100
7. Kohls – Free Shipping on any order with code CONTACTFR
8. Apple – 8% off Students and Teachers
9. Target – $5 off $50
10. Kohls – 15% off with code THXGIVING15

Tags: black friday, statistics
This entry was posted on Thursday, December 9th, 2010 at 12:36 pm and is filed under Featured. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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